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- You Don’t Need Donations (And That’s the Point)
You Don’t Need Donations (And That’s the Point)
The nonprofit holding company isn’t charity — it’s strategy. Let’s talk about why you won’t be chasing grants, and how your business stays mission-aligned and profitable.
Let’s get this out of the way upfront:
You do not need donations, grants, galas, or a GoFundMe to make this work.
We’ve had subscribers ask:
“How am I supposed to fund my nonprofit holdco without donors?”
Here’s the answer:
You fund it the same way you’re already funding your for-profit — by running a business.
This model isn’t about raising money from strangers. It’s about restructuring what you already do so you can keep more of what you earn, legally reduce your taxes, and position your company for long-term control and compliance.
🚫 No grants. No donations. No begging. Just business.
Let’s break it down:
You’re not starting a soup kitchen. You’re not launching a scholarship fund. You’re building a nonprofit entity with an educational purpose — one that earns revenue just like any business.
Here's how it works:
You form a nonprofit organization with an educational mission
You file for 501(c)(3) tax-exempt status using the IRS 1023-EZ form
Your existing business activities are evaluated through the lens of education, empowerment, or public benefit
Revenue flows into the nonprofit from services, products, or programs
Expenses — including salaries, rent, contractors, marketing — are all paid by the nonprofit
Any “profit” stays in the org (which means no tax on it), or is reinvested into mission-based operations
This setup is IRS-approved and 100% legal if the activities stay aligned with your mission.
So you’re not chasing donors. You’re earning income — smarter.
💡 Why “Mission First” is a Competitive Advantage
Let’s get honest: the word nonprofit scares a lot of founders.
They hear “nonprofit” and picture:
Paperwork
Slow approvals
Needing rich donors
Constant fundraising
But here’s what the IRS cares about: purpose.
If your business can:
Train people
Educate a specific audience
Host events or workshops
Publish resources or guides
Improve public access to tools or knowledge
…then it can likely qualify under a nonprofit educational mission. That includes:
Real estate education
Business coaching
Wellness programs
Creative skills
Personal development
Financial literacy
Franchise training
Tech for underserved founders
As long as the benefits are accessible and not just self-enriching, you’ve got a mission.
This is the same IRS designation used by:
OpenAI (yes, that OpenAI)
Mozilla Foundation (Firefox)
Code for America
Khan Academy
Countless niche orgs that look like businesses — but file taxes like nonprofits
🧾 The Money Moves
Let’s be blunt:
A nonprofit with a real business model doesn’t need to beg.
And the perks are wild:
💰 No federal income tax
🧾 Many state-level tax exemptions
🛑 No annual business franchise tax in many states
💼 Discounted or free tools via TechSoup and others
🏢 Commercial leases in the nonprofit’s name (protect your personal liability)
👥 Control through smart bylaws (even with a board)
We’ll show you how in future issues — including the exact structure we’re using.
🛠 What’s coming next?
You’ve seen how we:
Chose our nonprofit name
Registered in Delaware
Bought our domain
Secured our EIN
Applied for 501(c)(3) status
Next up:
🎥 Real-time video walkthroughs of each step.
In Issue #7, we’ll link to our domain research and registration tutorials, hosted on YouTube.
You’ll be able to follow every step — and replicate the build for yourself.
📌 Reminder: Tessitura is Doing This at Scale
If you missed Issue #5, we profiled Tessitura, a nonprofit tech company that licenses software, serves major arts orgs, and earns revenue while staying mission-aligned.
They’re not chasing donors — they’re charging fair market rates for access, training, and data tools.
A business model.
In a nonprofit wrapper.
Serving the public good.
That’s the blueprint.
💥 Real Talk:
You started your business to help people.
The nonprofit holdco lets you do that without giving half of it to the IRS — or leaving it vulnerable to lawsuits, taxes, or the whims of a future board.
The mission isn’t just what you file with the IRS.
It’s what justifies everything you build next.